DunnTek Gears Up to Help Disappearing Local Businesses

SEO company DunnTek is launching an outreach campaign to be sure business owners aren't caught off-guard by a big upcoming change on the web. A recent announcement about a major upcoming change by the king of online search Google revealed that plans are well underway to soon launch a new mobile search index (source: https://goo.gl/iP4pyh) that will serve as the primary search index for the majority of all web search traffic. Raleigh SEO expert Brian Dunn explains that businesses that don€™t have a mobile-friendly website may soon experience an online disappearing act, and they're trying to get the word out to North Carolina business owners.

While the exact details about Google€™s new mobile search index haven€™t been made public, Dunn says it€™s likely that since the new mobile index will be based around mobile performance, and since it will be the primary index Google uses, this means that companies that haven€™t implemented mobile-friendly websites could be omitted. Dunn says, €œWe€™re still waiting to hear details from Google, but this is not an ambiguous penalty. There€™s a distinct possibility that without a mobile site, you may not show up in mobile search results at all. While we don't know the exact impact yet, we do know that whatever it is, it's going to affect a tremendous number of businesses.€

The scenario in which this is expected to create the most significant impact is one in which a business has an existing website that€™s ranking well in search engines but fails to pass the litmus test to qualify for inclusion in the new mobile index. Such websites may simply not show up at all when users search from their phones, which is widely known to constitute the majority of all Internet search activity and an ever larger percentage of searches for local vendors. It is generally thought that, at minimum, once the new index launches, negatively-affected businesses will see a measurable decline in inbound leads.

Businesses that want to avoid the potential problem have a number of options such as responsive web design. [DunnTek](http://dunntek.com) has information about some of the advantages and disadvantages of responsive design technology on their website, along with key things to watch out for in SEO. €œIf you receive organic web traffic now and have been waiting to make the switch to mobile, now€™s the time to act. We know this is going to catch some people by surprise so we€™re just trying to get the word out and be ready to help,€ Dunn says.

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