Diamond Dream Fine Jewelers, a family-owned jeweler located in the center of the downtown shopping district on Route 202, is celebrating 30 years in business with a new look and showroom expansion that broadens jewelry and timepiece collections to include boutique fashions and accessories.
Diamond Dream is doubling in size and transforming its 12 Mine Brook Road showroom to include two levels of designer apparel and accessories. Ready-to-wear fashions, such as dresses, blouses, skirts and coats, will be displayed alongside designer handbags, scarves and other accessories, in addition to gift items.
The new showroom will be called “Diamond Dream Jewelry and Apparel,” and will commemorate its anniversary and grand opening with a week-long celebration from Oct. 24 to 31. Refreshments and trunk shows in the jewelry and clothing departments will be featured.
A portion of the proceeds from the celebration will benefit Bernardsville-based Heartworks organization, an acts of kindness non-profit group providing support for people living in crisis and in need of hope.
Diamond Dream will also host a private anniversary celebration and will donate additional proceeds to Heartworks.
“We are so proud to celebrate 30 years in business,” said owner and founder Edward Shapiro. “This is an amazing milestone for Diamond Dream and we are so grateful to the community and all of our loyal customers who have supported us over the years.”
Diamond Dream was established in 1985 and is operated by the husband and wife team of Edward and Faina Shapiro.
For more information about Diamond Dream and the October celebration, call (908) 766-4700 or visit www.diamonddreamjewelers.com.