Intex Technologies, a leading consumer electronics major, in partnership with NDTV-DPLI’s Behtar India Campaign, today announced its support for Charities Aid Foundation (CAF) India to donate dengue protection kits to 2000 underprivileged kids in Delhi worth Rs 6 lakhs as part of the Stage 1 of Behtar India - Behtar Swasthya.
Behtar Swasthya (Health) stage of the campaign aims to fight the scourge of mosquito borne diseases. Intex’s contribution will be used to provide mosquito protection kits to underprivileged children in government schools across Delhi. These kits will include the all-essential precautionary kit against mosquitoes throughout the Dengue season and also provide a health cover to fight it.
Speaking on the initiative, Ms Ishita Bansal, CSR Project Head, Intex Technologies said, “We are delighted to be a part of NDTV-DPLI’s Behtar India initiative as it aims to mobilise students, citizens and corporate to join a nationwide movement on three main pillars– Health, Cleanliness, and Environment. It is heartening to note the work done by Charities Aid Foundation (CAF) India and we are proud to partner with them in this fight against dengue. Intex Technologies has always worked on and supported initiatives for betterment of the society and the upliftment of the marginalised and underprivileged.”
Under the Behtar Swasthya program, looking at creating awareness about the cause, prevention and mechanisms to fight such diseases, students across country are to be the crusaders of this campaign. A specifically designed competitive mechanism for schools and school students is to encourage them to collect funds through door-to-door crowd funding for protecting underprivileged kids against mosquitoes.
Ms. Meenakshi Batra, CEO, Charities Aid Foundation (CAF) India, said, ‘’The strength of Behtar India campaign lies in the fact that it goes beyond just fighting the scourge of mosquito borne disease. CAF India is proud to be the Implementation Partner of the NDTV-DHFL Pramerica Life Insurance’s Behtar India campaign. This is a great example of how collaborative initiatives can be leveraged to achieve a holistic development agenda and we appreciate the efforts of Intex Technologies to join this movement which aims to work towards a healthier, cleaner and environment-friendly India.’’
The second stage of the campaign focuses on Behtar Swachhta (Cleanliness). In keeping the dream of a Swachh Bharat, this leg of the campaign will focus on clean-up drives across India to spread the message of cleanliness and raise awareness about health and hygiene. The third and last stage of the campaign is Behtar Vatavaran (Environment). Here the participants registered for the campaign are expected to plant saplings for a greener future.
Behtar India Campaign aims to work towards a better future for India. The core thought of the campaign is to mobilise students, citizens, corporate to join a nationwide movement that focuses on three main pillars of the campaign – Health, Cleanliness and Environment.
Intex Technologies has always endeavoured to actively support community building initiatives in every sphere that the company operates in. The company’s CSR philosophy is to influence its legacy of technology innovation to positively influence societies and human life, and offer new opportunities to more people.
For more info, please visit – www.intex.in