10th April 2017, Mumbai: MY FM, India's leading Local FM Network completed 10 years Ahmadabad, 6th Apr’17. After an absolutely glorious celebration at Chandigarh, MY FM announced its 10th anniversary celebrations in Ahmadabad with a four day long biggest Music and Entertainment Festival in the city. The event was attended by more than 20,000 people.
Speaking on the milestone, CEO, Mr. Harrish Bhatia said, “This is our way of giving back the love and affection the people of the city has showered on us over the last decade. We wanted to do something which has not been done earlier in the city, a 4 day festival Jalsavaad. The huge turn out to the event is testimony of the connect we have with the listeners in the city”
He added, “The 4 day festival witnessed performance by various artist, each day had a different theme from comedy to theatre play to regional folk performance to Kavi Sameelan the event had all forms of entertainment”. The festival was promoted through a 360 marketing campaign that involved print, outdoors, social media, experiential marketing. In addition to the celebration we gave our listeners a little surprise by executing a unique Airport Activation, passengers flying in to the city were in for a surprise when gift boxes like chocolate box and bottles of flavoured water rolled out on the conveyor belts as they waited for their luggage. The boxes had customised message thanking the listener for their love over the last decade”
The four day celebration saw different format performances by known personalities;
· 6th April – Raju Srivastava Stand Up Comedy
· 7th April – Play by Paresh Rawal
· 8th April- Kirtidhan Gandhvi Dayro Performance
· 9th April- Rahat Indori, Sampat Saral & others - Kavi Sammelan
The event was attended by who’s who of the city.