“Conversion of raw food and Development in food processing techniques into Instant Curry Mix Products Forcing the Market towards Growth”, says RNCOS
The Ready to Cook- Curry Mix Products has emerged as a one stop solution to a complete home cooked food. In India, majority of the population consume homemade food. Nevertheless, the consumption of branded and non branded processed food in the form of vegetable curries is booming due to breaking up of traditional joint family system, willingness to try new cuisines, growing desire for convenience and increasing level of affluence in the middle income group.
Rising number of working women and fast paced urbanization has thrown open an ideal opportunity for numerous entrepreneurs who are eyeing on this business segment. Every existing player in this Curry mix segment is consistently trying to bring in new range of flavors to match the customer’s preferences. While the Curry Mix Market may seem large in terms of size, the developmental progress is still at the nascent stage. Companies such as MTR, Gits, Kohinoor, Haldirams and other leading players have played significant role in bringing the concept of Curry Mix in India.
Instant Curry Mix products refer to precooked food that requires little preparation that are dehydrated and just require the addition of water to make it ready to serve hot. Synonym to Convenient Food, the respective instant food products are witnessing higher adoption among young working professionals who hardly find time for traditional cooking. India is continuously displaying major shifts in food habits specifically in metropolitan cities, as they prefer to have more instant foods. Hence, it can be concluded that consumer base for these instant food is mounting considerably and Ready to Cook – Curry Mix Market in India is on upswing.
Our report, “India RTC - Curry Mix Market Forecast 2022”, covers analysis of curry mix segment of Indian Ready to Cook industry. Extensive survey was conducted in Tier 1, Tier 2 and Tier 3 cities of India. The report mainly focuses on the consumer awareness of Curry mix products and analyzing the factors that influence the buying behavior for such products. Besides, it includes an in-depth product- price analysis of major curry mix brands viz. MTR, Gits, Kohinoor, Aashirwad, Haldirams and others. Overall, the report is likely to provide clients with an optimum source of knowledge and statistics related to the India Curry Mix Market.
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