The perfect synergy of its four brand values – Quality, Technology, Design and Sustainability – continues to drive the success of sanitary manufacturer GROHE. These four values are deeply rooted in the company’s German history. Even today, as a global company, GROHE continues to rely on its German operations’ experience, capacity to innovate and workmanship. The group’s entire product development resources are based, and closely networked, in Germany, where the R&D centre in Hemer remains the driving force.
AquaSymphony is one of the latest products to proudly bear the “Made in Germany” badge as an embodiment of GROHE’s commitment to quality. This luxury shower delivers a holistic water experience for all the senses while at the same time raising the bar for modern bathroom design. Developed in Germany and incorporating numerous innovative technologies, AquaSymphony uses water, light, sound and steam to create fully personalised spa moments. This unique shower system was designed at the GROHE Design Studio in Düsseldorf and all units are hand-assembled at the GROHE factory in Lahr, Germany.
Certified quality, guaranteed reliability
GROHE’s “Made in Germany” badge is a synonym for longevity and reliability, as well as excellent engineering and bold innovation. It is underpinned by an uncompromising commitment to outstanding workmanship and impeccable functionality. The group’s German operations continue to set the standards of quality for all GROHE manufacturing sites worldwide. All factories are health and safety certified to OHSAS 18001; their quality management and environmental management systems are certified to ISO 9001 and ISA 1400, respectively. In addition, GROHE has successfully established an energy management system to ISO 50001. The group’s quality assurance efforts are underpinned by the highly stringent trials and tests conducted at the GROHE Lifetest Lab in Lahr. This is where experienced employees test the products for compliance with various national and regional requirements as well as attainment of the company’s own internal standards of quality and longevity. Importantly, GROHE products not only meet all international norms, standards and regulations but even exceed them in many cases.
Technologies which add value to our lives and help preserve natural resources
GROHE is acknowledged as a technology leader around the world and its German sites remain the driving force behind its innovation efforts. To ensure things stay that way, GROHE continues to invest in its German locations. Its R&D labs have produced such innovative technologies as GROHE EcoJoy for reduced water consumption and SilkMove ES, which avoids energy wastage by only releasing cold water when the faucet is opened with the lever in its default centre position. By not unnecessarily using hot water for such daily rituals as hand washing and teeth brushing, consumers can save energy and carbon emissions on a daily basis.
GROHE design: unique and distinctive
The multiple award winning designs for all products come courtesy of the in-house GROHE Design Studio based at the GROHE head office in Düsseldorf. Create products which can be used intuitively and remain a source of joy for many years – the results of this credo continue to impress the judges at the most prestigious design awards worldwide. For many years, GROHE products have consistently been among the winners of international design competitions such as the red dot product design award, the iF Design Award and the Good Design Award. All told, GROHE has garnered some 270 internationally renowned design awards since 2003 and the GROHE Design Team was named red dot: design team of the year 2011/2012. Only recently GROHE received the German Design Council’s Best of Best Iconic Award: Interior Innovation for its multiple award winning GROHE Blue Home drinking water system.
Accolade for sustainability commitment
GROHE is passionate about sustainability and has firmly embedded this commitment in its day-to-day operations. For several decades, management has encouraged employees to develop and make ever more water and energy-efficient products which enable users to exercise responsibility for the environment without compromising on the quality of their own water experience. GROHE has committed itself to becoming the sanitary industry’s most sustainable company by the year 2020, the goal being to raise its energy efficiency by 20 percent while shrinking its carbon footprint by 20 percent at the same time. The measures taken to achieve this goal include the two new combined heat and power units in Hemer and Lahr as well as the conversion of all lighting installations to LED technology. The company’s holistic 360-degree approach to sustainability embraces its employees, suppliers, factories, processes as well as its corporate citizenship. The latter is exemplified by the GROHE Dual Tech programme. Jointly set up by GROHE and Don Bosco Mondo e.V., this programme helps young people from impoverished backgrounds in emerging countries improve their life chances. Acquiring plumbing skills gives them the prospect of earning a sustainable livelihood or even setting up their own plumbing businesses at some point in the future. GROHE’s commitment to sustainability is widely acknowledged, as is reflected in several top rankings at the German Sustainability Award in every year since 2014; in 2017 the company even garnered the CSR Award of the German Federal Government.
GROHE’s “Made in Germany” badge embodies the company’s brand values which continue to inspire all activities from development and design to manufacturing and quality assurance. By sending a clear message to all business partners and consumers, it positions the company and its brand even more distinctively in the minds of decision-makers and users.
GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.
For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.
Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.
GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products and services.
About GROHE India Pvt. Ltd. (GIPL)
GROHE India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of GROHE AG and has completed nine years of direct operations in India. In this time, it has acquired a dominant position in the Indian market as one of the largest selling foreign brands. GROHE launched its first Indian ‘GROHELive! Centre’ in Mumbai in February 2012 and recently unveiled a second state-of-the-art centre in Bengaluru. These centres are a great opportunity for people to come and experience the world of GROHE. Besides featuring the entire range ofGROHE products, the Live! Centre also showcases the GROHE elements.
The company’s “Masters of Technology” concept focuses on its role as a driver of industry progress by highlighting its long tradition as a technical innovator. At the same time, it emphasises on the importance of ongoing innovation and development at all levels. This is best reflected in GROHE’s current evolution into a GROHE has also been recently awarded with two Good design Japan awards for its innovative products ‘Minta Touch’ and ‘GROHE Blue mono’, taking its 2013 tally to an impressive 18 awards. As an organisation, Grohe takes mutual responsibilities very seriously, examples of which can be seen with the successful launch of the Grohe Jal Academy at the Don Bosco Institute. This Academy trains underprivileged individuals to learn plumbing skills that can be utilised towards a lifelong vocation.