forpressrelease Mail to a Friend
forpressrelease Rate forpressrelease forpressrelease forpressrelease forpressrelease forpressrelease 

Insurance Companies using moLotus Innovation to Drive Revenue



2024-03-25 02:15:48 Technology

forpressrelease
498


moLotus offers unique mechanics for customer acquisition and lifetime revenues

Feb 27, 2017: Today, the marketing landscape has shifted. Consumers spend more time with their mobile phones and video is their preferred style of content. moLotus?a Mobile Video Customer Engagement Platform, reaches out and interacts with brand?s customer-base.

moLotus? rich media content formats and sophisticated mechanics when combined with relevant offers and call-to-actions, has proven effective in revenue generation, customer acquisition, plan upgrades, cross-selling, lead generation and more.

Leading Insurers are already using moLotus as it delivers personalized and rich media mobile video messages directly to their customers? phones. What?s more, these high impact messages, easy response capabilities,quickly establish a two-way brand-to-customer dialogue.

Bancassurance & Co-branded Campaigns

New customer acquisition through co-branded and Bancassurance campaigns can be facilitated by moLotus? illustrative product videos, visuals and offers. moLotus campaigns can be personalized (with name and more) and customized (in terms of language, offer and content). For more information, customers can click on links, request more videos or connect to brand?s customer service?all with one touch.

Given moLotus? scalability and configurations, Insurers can execute large campaigns with sophisticated mechanics quickly and effectively. The moLotus On-Line Campaign Console provides convenient campaign management, monitoring and reporting. Additionally, there are significant cost savings when compared to traditional campaigns.

Lead Capture

This facility can leverage your existing spend in traditional and online advertising while capturing the names and numbers of interested prospects. moLotus would deliver the powerful video to the prospects mobile phones, enhancing customer conversion ratio.

Maximizing Customer Lifetime Revenue

Upgrades and Cross-sell is the bread and butter revenue for Insurers. As customer data is already available with them, campaigns can be highly personalized, customized and timed for maximum effectiveness. Customers always respond better when their name is mentioned, when their primary language is used, when the promo content fits their demographics and the timing is relevant. (Example- birthday wishes, festival greetings, etc.)

With moLotus, Insurers can put in place year long campaigns that generate steady new revenue.

Customer Retention

For Insurers, acquiring new customers is more costly than retaining them. Ensuring timely premium payments and avoiding lapses is important too.

The moLotus Milestone edition provides an easy way to execute this. Insurance companies can define campaigns for events such as Renewals, Birthdays, Premiums, and other touch points with personalized and customized templates. moLotus Milestone edition can be configured to automatically deliver the personalized message to customer on the relevant day. This ensures that the brand is always top-of-mind and the customer feels cared for.

In Summary

Emerging Asian markets are expected to grow steadily from an estimated 5.3% in 2016 to 5.7% in 2017 and 6.7% in 2018 (source: Swiss Re). moLotus is the ideal tool to take maximum advantage of this opportunity.


About the company, Novosol:

moLotus is Novosol?s breakthrough service and platform; built on proven proprietary mgram technology. moLotus is a globally scalable platform, provides advanced reporting & tracking and a complete tool-set. The moLotus On-Line Campaign Console allow the advertisers to track and manage all aspects of campaign.

Novosol is Singapore headquartered, with operations in Malaysia, India and Indonesia.


For any further queries please contact:

Joseph Foo
M: +6019 260 9856
E: joseph.foo@novosol.biz Web: http://molotus.com

Company :-moLotus

User :- Joseph Foo

Email :-joseph.foo@novosol.biz

Phone :---

Mobile:- +60-192609856

Url :- http://molotus.com






Related Post

Advertisement