15th Feb 2017, Delhi: Dainik Bhaskar Group's radio division, MY FM after the successful launch of 7 stations in Maharashtra, launched a new station in Solapur taking the count to 8. It will soon be launching in Akola and Dhule as well.
Out of the 13 frequencies secured during phase III, 9 were from Maharashtra, as MY FM wanted to consolidate is presence in the state. With 10 stations in Maharashtra MY FM will become the largest network of the Real Maharashtra. MY FM is already the largest network in Rajasthan, Punjab & Haryana, Madhya Pradesh and Chattisgarh.
Speaking at the launch, Mr. Harrish Bhatia, CEO, MY FM said, “Solapur is another key market in our plan to consolidate our presence in Maharashtra, it is where the Real Maharashtra lies. Being a customer centric organization the team has invested a lot in getting to know the listener preferences through the campaigns, which will show in the results.”
Being a strong customer centric organization and committed to providing with unique and engaging content as per choice of the people, MY FM designed a high decibel pre-launch campaign as build up to the launch. The 2 month campaign “Aapki Marzi” seeked public opinion of the city on how their own radio station should be in terms of Music, Humour, RJ Talk etc.
MY FM designed a high-decibel launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign ‘Abharkaankhush’ (now every ear is happy) has been rolled out in the cities through print ads, outdoor, human banner.
About My FM: A pioneering brand in the radio space, MY FM is the radio business of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 24 Tier II & III cities across 7 states, building on the strong local understanding that Bhaskar Group had in these markets. True to its brand name which signifies the emotional ownership and personalized approach of the station, MY FM has successfully established a network of 24 highly localized stations focusing on individual market preferences. Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners while continually creating offerings to suit local tastes.
Capitalizing on the strengths of the medium, MY FM has become India's leading Local FM Network backed by in-depth market understating and high listenership.