Second edition of #BudgetVerdict to have unprecedented reach via television, digital and print platforms of Network18 and Mint
February 1, 2017: In the second year of the unique engagement on Indian media, makers of Union Budget 2017-18 and policy planners will get interface with India Inc leaders to offer the most insightful and comprehensive budget impact assessment on Thursday, February 2, 2017, a day after the Union Budget is announced.
CNBC-TV18 has consistently been the leader when it comes to demystifying and analyzing the Union Budget for the discerning Indian viewer every year. The channel has always been at the forefront of decoding the Union Budget and creating a platform for dialog and debate between industry and the government. Budget Verdict is one such initiative where the key mandarins of finance ministry and policy makers field questions from the invited corporate India Chief Executives.
Policy architects and Key budget makers including Amitabh Kant, CEO of Niti Aayog, Arvind Panagariya Vice-Chairman of Niti Aayog and the Secretaries panel from the finance ministry comprising of Shaktikanta Das - Economic Affairs Secretary, Hasmukh Adhia - Revenue Secretary, Ashok Lavasa, Finance Secretary and Neeraj Kumar Gupta - Disinvestment Secretary will field questions from CNBC-TV18’s Managing Editor, Shereen Bhan and Mint’s Executive Editor, Anil Padmanabhan. Other dignitaries include Najib Shah, Chairman - Central Board of Excise and Customs and N K Singh, former Union Expenditure and Revenue Secretary and Currently Member BJP. The timing of the dialogue is important since it comes barely a day after the presentation of Union budget.
The panel discussion will be followed by a key note address from Piyush Goyal, Minister of State with Independent Charge for Power, Coal, New and Renewable Energy and Mines representative. The key highlight of the ‘CNBC-TV18 Mint Budget Verdict’ will be the open house where India Inc leaders articulate their perspectives on the key policy document.
‘CNBC- TV18 Mint Budget Verdict’ will have by far the biggest media play leveraging media assets of Network18 and HT Media. This guarantees an unprecedented audience reach encompassing diverse audiences across television, print and digital assets of the two groups.
The event will be featured LIVE on CNBC- TV18, CNBC Awaaz, CNN-News18, News18 India and IBN Lokmat. The surround via digital play would occur on moneycontrol.com and livemint.com. ‘CNBC-TV18 Mint Budget Verdict’ will be webcast LIVE on livemint.com & CNBC-TV18’s Facebook Page.
Social media amplification would help integrate influencers outside of the venue to join the deliberations. Network18 & HT Media twitter and social media avatars will not only build-up the visibility for the engagement but also proactively amplify LIVE proceedings.