HarperCollins India is delighted to launch Amul’s India 3.0 by daCunha Communications

Eminent advertising and media personalities ? Santosh Desai, Indrajit Hazra, Jai Arjun Singh, and Amul?s MD, RS Sodhi released the book,
followed by an interactive discussion chaired by Rahul daCunha
With celebrity contributing writers including the likes of Amitabh Bachchan, Shashi Tharoor, Jug Suraiya, Indrajit Hazra, Jai Arjun Singh, Santosh Desai, Naresh Fernandes, Agnello Dias, Arnab Goswami and Karan Johar, and colourful Amul adverts, Amul?s India 3.0 is a book like no other, because of its unique take on fifty years of India's history, the highs and lows, through the eyes of the adorable little Amul moppet, a household figure, known for her witty insights into the here and now, looking at India and the world around. Covering topical grounds and popular incidents from the contemporary context, this is the all-new, comprehensively revised and updated edition which speaks eloquently for the curious instance of when a butter brand becomes the barometer of a nation. Amul's India 3 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.

About Amul?s India 3.0 ?

Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India for over half a century. This edition is her third excursion into the minds of our finest writers and social commentators, many of them new contributors to the Amul's India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world's longest-running outdoor advertising campaign.

The writers look at how the Amul girl has over the years covered the nation's concerns and obsessions, specially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.

About the authors

The book has pieces by prominent writers, public figures and the subjects of the hoardings themselves. The writers include - Santosh Desai, Amitabh Bachchan, Shashi Tharoor, Jug Suraiya, Indrajit Hazra, Jai Arjun Singh, Naresh Fernandes, Agnello Dias, Arnab Goswami and Karan Johar.

Company :-HarperCollins India is delighted to launch Amul’s India 3.0 by daCunha Communications

User :- Shabnam Srivastava

Email :-Shabnam.Srivastava@harpercollins-india.com