Rising Retail Activity through Online Portals

The Indian Baby Diaper Industry is expected to grow at a CAGR of around 22% during the forecasted period 2017-2022, says RNCOS in its latest report.

The FMCG market is witnessing a huge boost due to online retail activities. The Baby Diaper industry is experiencing a similar thrust in the market due to product purchases carried through the online portals or e-commerce portals. The E-commerce portal enables the user to buy the product with just few clicks over the internet with multiple payment options.

According to our report, ?Indian Baby Diaper Industry Outlook 2022?, the technological advancements such as online shopping websites with user friendly electronic payment facilities in the commerce industry like PayTM, etc. is uplifting this segment because of its global reach, attractive offers and discounts, multiple brand options, quick doorstep delivery and hassle free return, thus, providing the customer a great shopping experience at one place. It is an asset to the nuclear families with both parents working who hardly find time to visit market place in search of these products.

Furthermore, various diaper manufacturing companies are favouring the online retail options because of the increasing customer?s count and comfort. They are either working upon their own customized portals or have partnered with some existing online portal brands such as Amazon, Flipkart, Babyoye, Firstcry, etc. However, with the increasing internet connectivity over the wide range of villages and Tier III cities, these online portals have succeeded in extending their product reach thereby helping these companies tap the regions where their product sales are absent.

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