The 3rd edition of Content Marketing Summit Asia plans to strike the right balance between Ground Reality & Virtual Reality which has always been the challenge for new age marketers but will be crucial as we step into the future of marketing. Content promises to be the bridge but is always looked at as a short-term tactic to win quickly. Scale & ROI have always been relatively unanswered questions when it comes to content marketing. While everyone tries to figure out wherein lies the future of marketing, CMS Asia 2016 provides a platform to explore it collectively. It also touches upon softer aspects like Quality of Content and Art of Storytelling for consumers today who are flirting with multiple platforms simultaneously. With content marketing practitioners in the house from leading brands & technology companies, the platform is all set this year to take Content Marketing discussion to its next level.
While the discipline itself isn't anything new, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands, publishers, agency partners and independent creators alike.
In the last two editions, CMS Asia has witnessed over 80 speakers from across the globe, from agencies to publishers to practitioners, to content producers to marketers in multiple categories. Right from 1st edition itself, leading content marketing companies like Taboola, Outbrain, Yahoo, Wisden, Zirca & ACMA have supported the event among many other partners.
According to RP Singh, Conference Chairperson – CMS Asia 2016, “The event has grown in a short span of two years to become a marquee event in the APAC region with over 500 people attending the 2015 edition at New Delhi. The event has had speakers from brands like Unilever, Coca-Cola, GSK, TATA, Volkswagen, FOX, Pepperfry, Yatra, GroupM, Omnicom, Times Internet, Yashraj Films, Intel, SAP, Ericsson, Hero Group, GENPACT among many other large international brands. We are excited to take the event to Mumbai after having two successful editions at New Delhi”
What's in it for Marketing Professionals?
Anyone with a stake in marketing, brand management, digital / social media planning or execution, this event opens up the horizon of marketing. If you are a CMO, this is your best chance to arm yourself with the necessary tools to transform your marketing team into potent brand publishers. There's no better training ground than this to upgrade your team's marketing capabilities, so that you are not limited by the ability of your advertising / digital / social agency partners.
What's in it for Publishers?
Editorial heads, managing editors, Sales heads of publishing houses will find CMS Asia extremely enriching and resourceful. Print publishers would find new age alternatives to traditional models of content monetization, plus how web-based platforms can be leveraged to collaborate with specialist writers and content creators across the world in a transparent, low-cost, no-frills manner.
What's in it for Content Creators?
Writers, bloggers, journalists, freelancers, graphic artists, photographers, video content makers, etc. will be able to discover exciting new ways of acquiring paid assignments in the global marketplace. CMS Asia could also enable you to network, form alliances and monetize your skills in ways you never imagined before.