[BellyProof] has released a potentially controversial article "Calories should be ignored", bringing some cause for concern, as the article may upset those who rely on the old methods of calorie counting when they coach clients.
The 450 word article examines the high points and low points of Calorie Counting, in the pursuit of providing a fresh outlook on the scientific evidence for anyone who exercise or follows a diet and rely on [calories to lose weight](http://bellyproof.com/members/calories-lose-weight/). In typical manner though, a certain element of the article is set to spark discontent amongst Fitness Professionals.
Below is a portion of the piece, which neatly exemplifies the controversial element:
"Calories never take into account the break and burn cycle with fat loss. This often means a focus on aerobic exercise and loss of water weight rather than body fat."
A spokesperson for BellyProof, Jacob Nadav, says "Of course BellyProof never sets out to intentionally upset anybody. The aim of our articles is first and foremost to give a fresh perspective into approaches that don't always work well. It is critical, however, that we stay dedicated to our true voice.
Although our "Calories should be ignored" might unsettle anyone who rely on the old methods of calorie counting when they coach clients, our duty is to our readers. We believe it's more important to give a complete and unbiased view, than to please everyone. Which is notoriously difficult to do."
Although there has been no backlash as of yet, the possibility exists as the article challenges an entire core belief system in regards to both calories and metabolism.
BellyProof has been a provider of in depth articles in the Body Transformations market for the last 5 years.
BellyProof has stated the future aims for the website are to educate and offer an alternative to the mainstream weight loss niche by focusing on smarter program design. So BellyProof hopes any controversy will pass quickly and re-emphasizes no offence is or was intended.
BellyProof's complete article can be found at http://bellyproof.com/members/calories-lose-weight/