ASICS launches fuzeX collection to inspire a new generation of runners

2024-04-13 05:26:09 Sports

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GURGAON, India | February 02, 2016

ASICS unveils a complete new collection of running footwear and apparel, fuzeX. Designed to meet the needs of a new generation of runners looking for versatility and design, fuzeX provides the ideal balance between performance and style. Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science[1] in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design. Available for men and women in a range of vibrant colours, fuzeX will be available at ASICS online stores and selected running outlets worldwide from February 2016.

Introducing New fuzeGEL Technology for Lightweight and Protection
fuzeX footwear introduces fuzeGEL technology?a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion. In addition to the full-length fuzeGEL, fuzeX features an 8mm heel drop and molded engineered mesh upper to give runners support whilst retaining overall lightweight.

Designed for Active Style
The minimalist design features three-dimensional curves along the entire upper to reflect energy radiating smoothly as the heel hits the ground. With a range of colour variations, runners can enjoy wearing fuzeX not just when running or training but also in day-to-day wear. fuzeX will also include a range of coordinating apparel similarly designed for lightweight, protection and versatility.

Inspiration For A New Generation
As running?s popularity continues to thrive globally fuzeX?s unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographics. Representing 24% of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities; traditional and themed running events, gym work-outs and in training for other sports.

ASICS Global Footwear Product & Merchandising Division Senior General Manager Gerard Klein commented on ASICS aspirations for the new fuzeX collection. ?We recognize that runners today are looking for versatility, comfort and design in their footwear and apparel. By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX will make running even more accessible and enjoyable.?

The new collection will be released in India on February 10th February 2016.

fuzeX : Men?s : T639N (9001/4350/4201), 8299 INR
Women?s T689N (9339/9721), 8299 INR

Men?s : Printed Soukai Tee : 2299 INR
Women?s : Packable Jacket : 4999 INR, Graphic 7/8 Tight: 2999 INR

The brand is also running an integrated campaign on Facebook exclusively for Delhi, NCR, Mumbai and Chennai patrons where ASICS fans would be required to go to the ASICS stores in their respective cities and style their personal look using only fuzeX merchandise. The participants would share their look on our Facebook handle using #FuzeXplore. The winners would be decided as per
Management?s discretion based on various factors and top three looks would stand a chance to
win the complete look styled by them using fuzeX.

For more information please call:
Srishti Juneja/ Neha Bajaj
9584300789/ 9811320201