Certain Ingredients in Energy Drinks under Radar of Healthcare Authorities, High Popularity to Help Market Expand at 10.0% CAGR

2024-04-19 08:13:54 Lifestyle

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A new market research report by Transparency Market Research, titled Energy Drinks Market - Global Industry Size, Share, Trends, Analysis And Forecasts 2012 - 2018, presents a detailed overview of the global market for energy drinks. Analyzing the market for developmental trends of the past, the report also presents a forecast of the markets state over the years between 2012 and 2018.

The report projects that banking on the rising popularity of a variety of energy drinks across different age groups on a global front, the market for energy drinks is poised to expand at a healthy 10.0% CAGR over the reports forecast period.

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The report presents a 360-degree overview of the global energy drinks market, analyzing the current state and future growth prospects of all its crucial elements on a global as well as a regional level.

Energy drinks, as the name indicates, refer to beverages formulated with ingredients that help replenish energy levels. Often marketed as healthy alternatives to sugar-saturated carbonated drinks, energy drinks have come under the radar of health agencies in the past few years owing to the presence of certain ingredients that can potentially harm children.

The American Academy of Pediatrics states that energy drinks that are high in caffeine and stimulants should have no place in the diet of children and adolescents. In light of these concerns, many regulatory bodies have informed energy drinks companies to cease advertising efforts aimed at these age groups. These factors are hindering the overall development of the market to a certain extent in the past few years and will continue to have a negative effect on the market to a certain extent over the reports forecast period as well.

However, geriatric people are attracted to products that promise physical and mental activeness and top physical shape. This desire is the chief factor driving the market for energy drinks across the globe. The segment of sugar-free energy drinks also holds immense growth potential, as such energy drinks are attractive to the health-conscious population as well as female consumers.

The report segments the global energy drinks market on the basis of three criteria: product type, end use, and geography. On the basis of product type, the market is segmented into two broad categories: alcoholic energy drinks and non-alcoholic energy drinks. On the basis of end user, the market is segmented into adults, kids and teenagers, and geriatrics. Geography-wise, the market is segmented into North America, Asia Pacific, Europe, and Rest of the World (RoW).

Of the regional markets studied in the report, the segment of North America led the global market, accounting for a 35% share in 2012. Asia Pacific was a close second with a 30% share in the market in the same year.

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